Phoenix Rising Fitness and Nutrition Coaching is a business located in Petawawa, Ontario. Owner, Amber Newton, is a Certified Personal Trainer, Certified Sports Nutrition Specialist, and Powerlifting Coach who provides both one-on-one, and on-line coaching to her clients.
Today, we caught up with Amber to discuss her business. Check out our mini-interview below:
Veteran Advance: How did you come up with the concept for Phoenix Rising Fitness and Nutrition Coaching?
Amber: I came up with the concept of Phoenix Rising because of the hard times I’ve had to go through over the last few years. I originally named my business Rise Above, but after getting out of an abusive relationship that left me with severe anxiety, depression, and PTSD I ended up having to take almost a year off from training. When I was ready to start up again, I had met my current spouse who is amazing. His last name is Phoenix (my future last name) so I decided to re-brand my business and renamed it to Phoenix Rising. I want to inspire other people like me, who struggle with mental health issues, to keep pushing even in their darkest moments.
Veteran Advance: Do you remember your first client? What was the best advice that you gave them?
Amber My first client was a woman who was a lot like me. Recently going through a divorce, single mom. She wanted to make a change in her life and wanted to show her kids she was strong. Our first session together lasted only 15 minutes. She was tired and almost puking, but she was so determined to get her strength and confidence back, I could see a fire lit in her. I told her that it was now her time to take care of herself. Better herself. Show herself that she deserves love and by doing that her kids will see her strength. I still occasionally train her after 2 years and she’s lost almost 100 lbs.
Veteran Advance: What is the most rewarding thing about running your own business?
Amber: The most rewarding thing about running my own business is the wide range of people I get to help. I love how fitness has such a positive release for people who struggle with mental health issues, so I offer a lot of free personal sessions to my clients who struggle with mental health issues – mostly anxiety and depression. Being able to switch from coach to friend and have that level of trust with my clients is amazing.
Veteran Advance: What motivates you to get out of bed in the morning?
Amber: The one and only thing that has ever and will ever motivate me to get out of bed is my daughter. We’ve been through a lot together; shes had to be my rock on more than one occasion. She is my life and I want her to have endless opportunities in life.
Veteran Advance: If you won 10 million dollars tomorrow, what would you do?
Amber: If I won 10 million dollars I would, first move out of Petawawa lol. My boyfriend and I want to move back home (Sarni area). We are currently opening a gym here in Petawawa, so I would love to turn it into a multi-sports plex for families and children who cant afford to participate in sports. I run a Youth Basketball Program and would love to expand that, as well as add other sports programs too.
Thank you Amber for such an honest and thoughtful interview. It was a pleasure to chat with you and we wish you all the best in your future endeavours!
Folks, if you would like to check out what Phoenix Rising Fitness and Nutrition Coaching has to offer, feel free to visit Amber’s Facebook page at the link below: